Hi, I'm Ryan Luther.

I'm a Product and UX Designer from Akron, Ohio. 

Blockchain and cryptocurrency has been my focus for the past few years. At SimpleSubtext I advise and educate clients about blockchain technology and assist them in designing and implementing cryptocurrency payment solutions that align with their unique specific needs.

I'm a founder of and was Head of Product at Paloma Pay Inc where I was responsible for product design from an early proof of concept that secured pre-seed funding through the MVP we piloted in California stores for over a year.  After a few battlefield promotions I wore a lot of hats.

Before Paloma Pay, I was the first designer at Blockchain Advocacy Coalition, a political blockchain collective. I enjoyed the opportunity of creating brand identity website design  educating by design -- my infographic handouts to California State Legislators contributed to some of the first proposed Blockchain legislation in California.

Previously, as a UX Researcher I contributed to early user adoption for the web3 social/search company  bridgit.io. 

In my previous life I enjoyed a peaceful and leisurely life in San Francisco collecting economic data, playing soccer, surfing and lane splitting around the bay area.

If you'd like to learn more, have a look at some selected case studies.